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The Lexus Covenant
Lexus will enter the most competitive, prestigious automobile race in the
world. Over 50 years of Toyota automotive experience has culminated in the
creation of Lexus cars. They will be the finest cars ever built.
Lexus
will win the race because Lexus will do it right from the start. Lexus
will have the finest dealer network in the industry.
Lexus will treat
each customer as we would a guest in our home.
If you think you can't,
you won't... If you think you can, you will! We can, we will.
Lexus has revolutionized the
luxury motoring experience through its passionate commitment to the finest
products and the most satisfying automobile ownership experience. We vow to
value the customer as an important individual; to do things right the first
time; and to always exceed expectations. We brought together these principles in
the Lexus Covenant, which inspires our dealers and associates to treat customers
as they would treat guests and to go to any lengths to serve them better.
The Lexus Covenant is the basis for every decision we make, from cars
that are designed with the driver in mind to dealers that make customer
satisfaction their most important goal. This commitment to excellence not only
makes a Lexus more enjoyable to drive, but also a joy to own.
